Real Estate
Common blind spotCost segregation, entity layering, and 1031 timing.
The lever we pullTax-efficient acquisitions and portfolio cash flow strategy.
New York · New Jersey · Serving owners nationwide
The financial partner behind smarter decisions — trusted by the voice 27,000+ business owners already follow.
Most businesses don't fail because they lack accounting. They struggle because they lack financial strategy. Margo Masri and the Heartfelt team give owners the clarity, leadership, and confidence to make the next decision count.
27K+
LinkedIn audience
Top 100
In Finance
NY · NJ
Two offices, nationwide reach
You don't need more reports. You need better decisions.
You don't need bookkeeping. You need financial clarity.
You don't need another accountant. You need a financial partner.
Margo MasriFounder · CFO · Strategist
Meet the founder
Margo spent years inside traditional accounting before realizing what most owners actually needed.
After years inside bookkeeping and tax-prep models, Margo saw the same pattern repeating: businesses weren't suffering from bad accounting — they were suffering from a lack of financial leadership. That realization built Heartfelt CFO & Tax Services.
Today Margo serves as the strategic financial partner owners call before every meaningful decision — pricing, hiring, expansion, exits — and the educator behind a community of more than 27,000 business leaders.
CFO AdvisorBusiness StrategistFinancial EducatorTax PlannerEntrepreneurTrusted Partner
From Margo
The difference between accounting and real financial leadership.
In under two minutes, Margo explains why most businesses don't need another bookkeeper — they need a partner who sees the whole picture.
Watch: Margo Masri, Founder of Heartfelt CFO & Tax Services
Connect on LinkedIn
Follow the financial conversations 27,000+ business owners already read.
Margo publishes daily on LinkedIn about tax strategy, cash flow, pricing, hiring, and the decisions that actually move a business forward. Join the conversation and connect directly.
Connect with MargoLinkedInlinkedin.com/in/margomasri
Margo Masri
Founder & CEO at Heartfelt CFO & Tax Services
New York, New York · Woodmere, NY & West Orange, NJ
27,000+ followers · Financial Strategy · Tax Planning · Business Growth
I help business owners stop outsourcing their anxiety and start owning their numbers. CFO advisor. Tax strategist. Financial educator. 27K+ on LinkedIn.
Authority & thought leadership
Financial leadership beyond the client list.
Business owners don't just hire Margo. They learn from her. A growing community of executives, founders, and operators follow her work on financial strategy, tax planning, and business growth.
27,000+
LinkedIn followers
An engaged community of business owners and operators.
Top 100
In Finance
Industry recognition for financial thought leadership.
Top 18
Bookkeepers in New York
Recognized among New York's leading firms.
RED Award
Winner
Honoring excellence in strategic financial advisory.
CFO of the Year
Recognition
For outstanding fractional CFO leadership.
Tax & Growth
Strategist
Recognized for combined tax + growth advisory.
LinkedIn Live
Open conversations on tax, growth, and ownership.
Thought leadership
Daily insights for owners scaling past accounting.
Business education
Plain-language teaching on the numbers that matter.
The SKOOL community
A private space for ongoing financial coaching.
The signature insight
The moment most businesses realize they need a CFO.
Most owners don't realize they need a CFO until they start feeling the consequences of operating without one. The signals show up quietly — and then all at once.
Stage 01
Business Growth
- · Revenue is climbing
- · Team is expanding
- · New offers, new markets
Stage 02
Financial Complexity
- · Cash flow gets harder to read
- · Hiring decisions carry weight
- · Tax exposure grows
- · Profit feels invisible
Stage 03
Strategic CFO Guidance
- · Decisions made before problems
- · Cash, tax, and profit aligned
- · A partner at the table
"By the time most owners feel the pressure, the decision is already costing them money. The work of a CFO is to be there before that moment — not after."
Industry specializations
We don't speak in generalities. We speak in your industry.
Each industry has its own financial blind spots, tax exposures, and growth levers. Visitors should instantly recognize: they understand my business.
Mental Health Practices
Common blind spotInsurance reimbursement timing and clinician compensation.
The lever we pullClean P&L by service line, sustainable hiring economics.
Construction
Common blind spotJob costing, retainage, and cash gaps between draws.
The lever we pullProject-level profitability and bonding-ready financials.
Healthcare
Common blind spotPayor mix, billing lag, and entity structure.
The lever we pullProfitability per provider and proactive tax planning.
Professional Services
Common blind spotUtilization, scope creep, and owner compensation.
The lever we pullMargin by client, capacity planning, and bonus design.
Founder-Led Companies
Common blind spotOwner-as-bottleneck on every financial decision.
The lever we pullAn embedded finance team that thinks like an owner.
Your embedded CFO team
A full financial team — without building one internally.
You don't hire a single advisor. You gain a coordinated team across accounting, tax, payroll, and CFO strategy — communicating with each other so nothing slips between functions.
CFO Advisory
Strategic guidance for pricing, hiring, expansion, and exit.
Tax Planning
Year-round projections so every move is made with the tax picture in front of you.
Accounting
Clean books and reports a non-accountant can actually read.
Payroll
Reliable processing, tax filings, and year-end paperwork — handled.
Financial Reporting
Monthly close and KPI dashboards built for owner decisions, not auditors.
Decision Support
On-call analysis for the questions you didn't know you'd be asking.
The Heartfelt difference
Most firms react after the numbers happen. We help you decide before they do.
The difference isn't software or process. It's the rhythm of communication, education, and partnership that surrounds the work.
01
Communication
You're never wondering where things stand.
02
Education
Decisions taught, not just delivered.
03
Transparency
Numbers, fees, and tradeoffs — all in the open.
04
Partnership
A seat at your table, not a vendor at the door.
05
Proactive Planning
Conversations happen before deadlines.
From reporting to results
Numbers are the starting point. Decisions are the goal.
Every layer of our work pushes information further upstream — from transactional reporting into the strategic decisions that grow a business.
01
Bookkeeping→Insight
Clean data turns into a picture of how the business actually runs.
02
Insight→Strategy
Patterns become plans — pricing, hiring, cash, and tax.
03
Strategy→Better Decisions
Plans become moves made on purpose, with confidence.
04
Better Decisions→Growth
Decisions compound into a business that builds wealth, not just revenue.
Education is part of the service
Clients aren't left wondering what the numbers mean.
Margo teaches business owners how to read their financials, ask the right questions, and lead with confidence. The same insights shaping our client work shape our public conversations every week.
LinkedIn content
Daily insight for 27,000+ business owners and operators.
LinkedIn Live events
Real-time conversations on tax, growth, and ownership.
Business education
Frameworks that translate finance into decisions.
Owner empowerment
Confidence that doesn't depend on a quarterly meeting.
New York
New JerseyRooted in the Northeast
Rooted in New York and New Jersey. Supporting business owners across the United States.
From Long Island to the Northern New Jersey corridor, Heartfelt is built inside the rhythm of Northeast business culture — and serves clients in every time zone.
Primary office
Woodmere, NY
Long Island · 11598
Serving New York metro businesses and the broader tri-state region.
Northern NJ office
West Orange, NJ
Essex County · 07052
Supporting Northern New Jersey owners and Northeast corridor companies.
Book a discovery call
When your business needs more than accounting — we should talk.
A 30-minute conversation about where your business is, where it's going, and whether Heartfelt is the right financial partner for the next chapter.
New York · New Jersey · Nationwide advisory